FinPocket
FinPocket: Connect with a vast network of investors following our application revamp.
Client
FinPocket
Services
Application revamp, design and develop learning platform for investor
Introduction
FinPocket is a platform where Pakistanis can easily educate themselves about investing, learn where to invest, and use trading applications for digital products. Despite the high returns of the stock market, only around 7 million out of 216.6 million Pakistanis invest. This low participation is due to a lack of awareness, a complex user journey, and insufficient knowledge about the stock market. Investing in the stock market is a highly valuable and affordable option. Many people mistakenly believe they need a lot of money to start investing and open an account, but this is not true. FinPocket aims to dispel these misconceptions by providing an all-in-one platform that simplifies the investment process. With FinPocket, users can explore stocks, mutual funds, and insurance, all in one place. Our platform offers a seamless and informative experience, empowering users to make informed investment decisions and maximize their returns. Join FinPocket today and unlock the potential of your investments.
Problems & Challenges
It was then when I relaise how people see the online investment things, whole idea of i building something that could educate people on Investments and Stock Market. To know if people who already invest, faced any issues in current systems, I planned to gather more insights from people of different age groups. Interestingly, after looking at the data. I realised how important it was to solve all those problems and decided on i revamp the FinPocket user design accordingly.
Problems Identified:
1- Lack of investment knowledge.
2- Problem of having multiple application to update yourself as a trader.
3- Problem in analysing the market trends and sell & buy signals as a beginner or in intermediate trader.
4- Very limited knowledge of company which listed in Pakistan Stock Exchange. So people hesitate to invest.
5- No live support to help in real time.
6- Demo trade is not available.
7- User Experience is very hectic and bad with too much documentation or called KYC.
8- People who invested in past and lost their money because of not being update with the latest news about company which got de-listed.
9- High brokerage fees.
10- No idea of how much fees will be charged after selling the stock.
11- Limited selling & buying option.
Research and Development
Research
The Stock Market and Mutual Funds are among the most valuable and affordable investment methods. As people recognize the power of compounding, the number of retail investors is steadily increasing. Equity investment options such as direct stocks, mutual funds, ETFs, and portfolio management services offer high returns, a variety of companies, high liquidity, and a range of risk levels. However, millions still lack awareness and knowledge about stock investments.
Market Size
Over 4 million investors are in mutual funds, while 90 million invest in the stock exchange. Market capitalizations are: KSE at $57 billion, LSE at $3.5 billion, and ISE at $52 billion.
Project Target Audience
Our target audience spans the 18-65 age group, covering diverse demographics across Pakistan. This includes students, professionals, retirees, individuals, and housewives. We cater to anyone interested in investing, regardless of their background or occupation.
